The JMB Foundation, established February 2007, has two main aims: to provide financial support for care and rehabilitation for James and other young sufferers of an acquired brain injury (ABI); and to give a public voice to those young people—who all too often literally cannot speak for themselves—and to their families and carers.

Our solution focused on creating a suite of empathetic, educative communications to support JMB Foundation's goals of raising awareness of ABI in Australia and abroad. Targeted on sensitive, factual storytelling with a focus on victims, families, and the resources and reactions from other parties including hospitals, carers, media, and the public.