A revolutionary hair restoration solution goes digital
Web design | creative | digital strategy
Web Design
Digital strategy & UX
Digital design - healthcare
A revolutionary hair restoration solution goes digital
Designing & building a new website for Samson Clinical, a start-up pharmaceutical company
Client
Samson Clinical
Released
Timeframe
3 months
Project Type
Web design | creative | digital strategy
Technology
Wix Studio LinkedIn Adobe
Digital design - healthcare
Overview
In building Samson's digital presence, we consulted with Samson Clinical's directors to define the key branding principles, explore its visual identity, and capture the Samson story. Principles of simplicity, clarity and effectivess were paramount.
We know there are millions of men and women all over the world searching for a scientifically proven hair loss treatment that is safe, simple to use, and grows hair. Samson Clinical provides a revolutionary solution: low dose sublingual minoxidil. The Samson website brings clarity and focus to low dose sublingual minoxiil.
Digital design - healthcare
The Challenge
The challenge was to create a new Samson site that was simple, accessible, clear, yet complex enough to market to a range of stakeolders including key groups - clinicians and investors.
Investors and stakeholders wanted a clear, simple website that articulated the Samson story - covering minoxidil's entry into the market, Samson's unique approach, Samson's growth as a pharma/biotech startup, and how the company will meet the challenges of hair loss over the next decade and beyond.
Digital design - healthcare
The Solution
The Samson Clinical website had to be instantly recognisable to clinicians, media, and the public, while being clear and factual to appeal to investors. The hero image of the lion was created for its symbols of hair growth, strength and resilience.
Wix Studio LinkedIn Adobe
Digital design - healthcare
Digital design - healthcare
Performance Results
Developing the Samson Clinical website has provided Samson's directors, investors, clinicians and regulators with a new, clearly-branded digital presence. This will allow them to better understand the development of Samson's unique low dose sublingual minoxidil solution. The new wesbite also provides a strong profiling opportunity for Samson's founder - Professor Rodney Sinclair. Prof. Sinclair is a world hair restoration expert and pioneer of low dose minoxidil in 2004, treating over 20,000 patients in his Melbourne dermatology clinic alone.
Clarity on Professor Sinclair and low dose subligual minoxidil.
Positive reviews and approvals in clinical submissions.
Market share capture
