The question isn't whether AI will transform branding—it's how agencies can use this transformation to build stronger, more distinctive brands for their clients.

How artificial intelligence is reshaping creativity, work, healing, and what it means to be human

The real shift isn't AI replacing human creativity. It's AI revealing what makes human creativity valuable in the first place. The brands winning right now are learning to dance with AI.

Why do we remember a good story? Why do stories, told well, make us think, act, feel differently? How do stories pull us in and connect with our brain and imagination? In this blog we look at why storytelling - especially good stories - is so effective.

Today, artificial intelligence is an important driver of business growth, profitability and customer loyalty. The future of AI marketing is now - and we should care about it.

Margin Call is a character-driven film that could be the dark love-child of Wall Street.

Digital experiences are becoming increasingly nuanced, with micro-interactions playing a crucial role in how users engage with interfaces.

Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.

Peter Carey’s novel, The Chemistry of Tears, engendered a litany of twitches, sighs, groans, smiles and ponderous head-shakes at my book club group. It’s that kind of opinion-dividing book. The one thing we did agree on was that it was intensely interesting.

Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability - it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.

The intersection of AI and design has moved far beyond basic automation. Today's AI tools aren't just assisting designers - they're becoming active collaborators in the creative process. This evolution is reshaping how we approach design challenges and opening new possibilities for innovation and efficiency.