The question isn't whether AI will transform branding—it's how agencies can use this transformation to build stronger, more distinctive brands for their clients.

How artificial intelligence is reshaping creativity, work, healing, and what it means to be human

The real shift isn't AI replacing human creativity. It's AI revealing what makes human creativity valuable in the first place. The brands winning right now are learning to dance with AI.

Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.