Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.

Today, artificial intelligence is an important driver of business growth, profitability and customer loyalty. The future of AI marketing is now - and we should care about it.

Digital experiences are becoming increasingly nuanced, with micro-interactions playing a crucial role in how users engage with interfaces. These tiny, purposeful animations do more than just delight - they provide essential feedback, guide user behaviour, and create memorable experiences that keep users coming back.