'Boy in the Moon'

Novel excerpt
Saturday, March 29, 2025
'Boy in the Moon'
Director-Founder at Ceteris Creative
Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.

Connor watches them come around again, tall, laconic, patient. Soon the music stops, the lights go off, and the horses flatten like an ocean in a storm’s eye. Connor takes his son down and holds him as tight as any father has or maybe ever will.

‘Can we go again?’ Will asks.

Connor looks at his wife. Nicola points to her watch and shakes her head. Knowing she is right, that it’s late. ‘You’ve had a good go at it,’ Connor says. He ruffles Will’s hair, looks at his wife again. Nicola frowns and turns away.

Will rubs his eyes and gives his father a small, secret smile.

‘It’ll be here next year, darling,’ Nicola says.

‘Will my white horse be here?’

‘I think there’s every chance.’ Connor picks up his son in a single, smooth movement so that Will looks over his father’s shoulder. Connor asks his wife if she has Will’s show bags.

‘Dean, when do I not have what he needs?’

Nicola is already on the move, pale eyes focused, brow rumpled, body sprung. She clutches the show bags with thin, strong hands. Connor watches her like someone in a crowd, unknown to the other, unknowable. He watches her mark what she seeks, glancing back at them like a bride to bridesmaids. He follows her because of her strong sense of things, of how life should play out, is better than his and because time has proven her right.

But Will watches something else. Little paper animals arrayed over green felt. A small card table set in from the other stalls and sideshows. A man sits there. He picks one of the figurines up, a dinosaur, by its paper tail and holds it up with a blank smile and blank eyes that never shift from the boy even as he recedes into the night.


copyright: James Williamson


More articles

Sunday, July 6, 2025

Written by

James Williamson

Branding in the Age of AI: Strategic Differentiation for Modern Agencies
The New Rules of Brand Differentiation

The question isn't whether AI will transform branding—it's how agencies can use this transformation to build stronger, more distinctive brands for their clients.

Sunday, July 6, 2025

Written by

James Williamson

The Human Heart of Tomorrow: AI's Quiet Revolution

How artificial intelligence is reshaping creativity, work, healing, and what it means to be human

Thursday, June 19, 2025

Written by

James Williamson

When Creativity Meets AI: What Every Brand and Creator Needs to Know

The real shift isn't AI replacing human creativity. It's AI revealing what makes human creativity valuable in the first place. The brands winning right now are learning to dance with AI.

Friday, May 23, 2025

Written by

James Williamson

Video portfolio

Friday, May 23, 2025

Written by

James Williamson

Photographic portfolio

'Boy in the Moon'

Novel excerpt
Saturday, March 29, 2025
'Boy in the Moon'
Director-Founder at Ceteris Creative
Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.

Connor watches them come around again, tall, laconic, patient. Soon the music stops, the lights go off, and the horses flatten like an ocean in a storm’s eye. Connor takes his son down and holds him as tight as any father has or maybe ever will.

‘Can we go again?’ Will asks.

Connor looks at his wife. Nicola points to her watch and shakes her head. Knowing she is right, that it’s late. ‘You’ve had a good go at it,’ Connor says. He ruffles Will’s hair, looks at his wife again. Nicola frowns and turns away.

Will rubs his eyes and gives his father a small, secret smile.

‘It’ll be here next year, darling,’ Nicola says.

‘Will my white horse be here?’

‘I think there’s every chance.’ Connor picks up his son in a single, smooth movement so that Will looks over his father’s shoulder. Connor asks his wife if she has Will’s show bags.

‘Dean, when do I not have what he needs?’

Nicola is already on the move, pale eyes focused, brow rumpled, body sprung. She clutches the show bags with thin, strong hands. Connor watches her like someone in a crowd, unknown to the other, unknowable. He watches her mark what she seeks, glancing back at them like a bride to bridesmaids. He follows her because of her strong sense of things, of how life should play out, is better than his and because time has proven her right.

But Will watches something else. Little paper animals arrayed over green felt. A small card table set in from the other stalls and sideshows. A man sits there. He picks one of the figurines up, a dinosaur, by its paper tail and holds it up with a blank smile and blank eyes that never shift from the boy even as he recedes into the night.


copyright: James Williamson


More articles

Branding in the Age of AI: Strategic Differentiation for Modern Agencies
The New Rules of Brand Differentiation
The Human Heart of Tomorrow: AI's Quiet Revolution
When Creativity Meets AI: What Every Brand and Creator Needs to Know
Video portfolio
Photographic portfolio

'Boy in the Moon'

Novel excerpt
Saturday, March 29, 2025
'Boy in the Moon'
Director-Founder at Ceteris Creative
Dean Connor smiles at his son on the white-lacquered horse. His Will, like Pegasus on the cloud, smiling back, held close by his mother. His boy, happy on this warm September night more like a Melbourne midsummer. The gift of his son who made him believe, which is everything.

Connor watches them come around again, tall, laconic, patient. Soon the music stops, the lights go off, and the horses flatten like an ocean in a storm’s eye. Connor takes his son down and holds him as tight as any father has or maybe ever will.

‘Can we go again?’ Will asks.

Connor looks at his wife. Nicola points to her watch and shakes her head. Knowing she is right, that it’s late. ‘You’ve had a good go at it,’ Connor says. He ruffles Will’s hair, looks at his wife again. Nicola frowns and turns away.

Will rubs his eyes and gives his father a small, secret smile.

‘It’ll be here next year, darling,’ Nicola says.

‘Will my white horse be here?’

‘I think there’s every chance.’ Connor picks up his son in a single, smooth movement so that Will looks over his father’s shoulder. Connor asks his wife if she has Will’s show bags.

‘Dean, when do I not have what he needs?’

Nicola is already on the move, pale eyes focused, brow rumpled, body sprung. She clutches the show bags with thin, strong hands. Connor watches her like someone in a crowd, unknown to the other, unknowable. He watches her mark what she seeks, glancing back at them like a bride to bridesmaids. He follows her because of her strong sense of things, of how life should play out, is better than his and because time has proven her right.

But Will watches something else. Little paper animals arrayed over green felt. A small card table set in from the other stalls and sideshows. A man sits there. He picks one of the figurines up, a dinosaur, by its paper tail and holds it up with a blank smile and blank eyes that never shift from the boy even as he recedes into the night.


copyright: James Williamson


More articles

Branding in the Age of AI: Strategic Differentiation for Modern Agencies
The New Rules of Brand Differentiation
The Human Heart of Tomorrow: AI's Quiet Revolution
When Creativity Meets AI: What Every Brand and Creator Needs to Know
Video portfolio
Photographic portfolio

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation.

Meet the partners who are part of our success story
Team working in an office watching at a presentation