Sinclair Dermatology (SD) asked Ceteris Creative to help re-define and renew its proposition and brand approach to the Sinclair Skin Cancer Screening Program. Ceteris collaborated with SD to design and develop branded website and digital collateral to drive the Program and act as a digital hub to drive bookings, awareness, and branded comms. The result is a high-end-clinical skin cancer screen experience featuring a free initial scan from the Vectra WB 360 technology, unique to Sinclair Dermatology. Careful planning, UX design, UI branding, and targeted copywriting and imagery mean the new website has smooth animations, clean layouts, clear and informative copy, technology-centric imagery, and responsive design. The new website and collateral has boosted bookings, increased conversions, and allowed patients to track their skin cancer review and assessment over time—rather than as a static, one-off assessment.