Sinclair Dermatology (SD) wanted to re-define their hair salon's online presence to be a more consistent experience aligned to their physical salon. We collaborated with the SD team to create a website that tells a story of a modern salon integrated with SD clinical treatments—yet separate as a dedicated luxe hair studio. Through immersive UX/UI design, we crafted a digital experience that enhanced the brand and encourage exploration. The new site was simplified and streamlined with smooth animations, clean layouts, sharp copy, aspirational imagery, and responsive designs that ensured users could browse effortlessly on any device.

The website’s structure was strategically designed to increase conversions—from intuitive navigation to strategically placed calls to action (CTAs). The final product wasn’t just a website, but an extension of Sinclair Dermatology's refined brand presence—an engaging, aesthetic platform that perfectly complemented their identity and boosted online engagement.