In the ultra-competitive landscape of investment and wealth management, Goldman Sachs JBWere recognised the need for a more innovative solution that would unite the key areas of sales, investment, product, and marketing. The existing market in Australia offered fragmented solutions at the time; boutique managers were ascendant, forcing clients to compromise (as relevant) on global product, service, and investment expertise.

Our vision was to build a robust marketing platform to roll out the new Goldman Sachs JBWere brand in Australia and harness new product oppoortunities. Greater use of digital communications, stakeholder managent, social media, and web development were additional factors.